Exegesis

Angela Walker
Web 101:
EXEGESIS: Web Presence.

Introduction:
The website was created to stimulate the web presence of the author by using a central site and connecting nodes, which all feature a similar theme and give meaning to the presence. The website https://angelinelily20000.com/ is published and able to be viewed by anyone who may be interested. The website is also registered with a Domain name http://www.domainregistration.com.au/domains/whois/index.php#searchresults to make the site official. The WordPress theme is Mystique and was preferred for the layout and after trying several templates, this looked the best to the artist, the colors were chosen to create drama by the use of complimentary opposites and the font type to add to that effect. The weblog (Best, David.2006) is to keep a conformed standard for the platforms like WordPress to make them easier to use. The nodes selected for the assignment include Flickr, Facebook, Twitter Delicious and LinkedIn, as Best, D.(2006) noted their uses are open for additional growth, and they all have the capability of increasing exposure and accelerating promotion to a wider audience. The main focus of the website is to get a broad coverage and bring the artist and her paintings to the attention of others.
Main Body:
The point of the website layout is to allow ease of navigation for visitors and a simple,linking the central node to other nodes related to the site. The theme had the choice of six formats and colour options, social networking options and customized header possibilities. The artist felt the right hand side bar for links, and the blogs on left hand side, adds to the appearance. The Font selected was Kaffeesatz for the name title and Museo Sans for the body text and smaller print. These were picked for the artistic style that was important for the overall effect. Purple and green enhance the website as they are complimentary opposites.
The artworks feature and are the main motivation for the website. The prominent placement of the Gallery will give people an idea of the kinds of paintings created by the artist, and Flickr was a clear choice to display more. The Flickr link takes third place in the sidebar and this platform is used by people to populate with their own photos to share. O’Reilly, Tim(2005) said that Flickr and Delicious both use the idea of folksonomy, allowing photos to be tagged with the authors own choices of names. The nature of folksonomy as O’Reilly(2005) said, enables the collaborative labeling on both of these sites. You can add as many tags to a photo or data page as you like and this helps to increase your visibility to others and theirs to you.
The menu bar exhibits the about me tab which leads the viewer to a short biography capturing a little about the artist’s background and what is envisaged for the future. The exegesis is also on the menu tab. Other features of the about me platform that improves and promotes the website include, checking other sites of interest and placing feedback, adding to a collection and see who has been checking the site. This has been useful in adding lots of new contacts and getting people to check the artist’s page and paintings. This is quite a socially interactive page as is Facebook.
The Facebook social medium platform is ideal because it contains many features, attributed by Canter, Lily(2013) as having “a complex interface “(p 475). The Facebook interface lets users post recent events including media content, find and socialize with friends and acquaintances, as well as, recommend material all on the one platform. This makes it an effective medium for promoting and will be used for this website. The Facebook page shows where friends are what they are doing, allowing people a communication platform to keep up to date. Facebook also does most of the editing (Canter 2013) work for you, making navigation easy.
This ease of navigation continues with the node link to Delicious added to the website because of the sites unique ability to use folksonomy, (O’Reilly, 2005) making book marking web pages of interest and to share these tags with other contacts simple. The book marked list show the contacts, information or websites related to the tags of common passions or interest contributing to the culmination in metadata (Best, David 2006). Any contact can check what has interested the author and click the link to see whether it will be of interest to them. Folksonomy is useful because of the sharing and communication attributes it has (Mathes, Adam 2004) and is beneficial in linking interesting material to the website.
One of the quickest ways to show interest and communicate is through Twitter. The Twitter node is used to discuss items of interest, follow others and interact socially, (Rettberg, Jill 2008) by means of linking through ‘weak’ connections to build up a network of contacts. Large amounts of links mean more people seeing the artists web presence on this enormous community platform. This linking without a central hub has the greatest capacity to promote the website because of its wide scope, open platform nature and the ability to be able to publish to the mainstream media, (Canter 2013) and this occurs because of the many millions of users communicating on this “social media platform”(p 474). The tweet reaches large amounts of the population (Helmond, A.2010) and is helpful in expanding contacts and building an online identity. WordPress is also a blog site which allows visitors to review recent updates and (Blood, Rebecca 2000) engage with people who have similar interests. Along with the social side there is need to create professional content as well.
This is achieved through a LinkedIn node presenting the professional page with highlights of past and present work history and although work related, affords contact with the health sector and further promotion. The professional nature of LinkedIn (Rettberg 2008) makes it an ideal platform for a professional website and offers a good stage for promotion.
To continue with the professional theme of the website there is a contact link and also there is a geographical reference with the map. Below the map is an upcoming events notice, for visitors to see how the author is involved in show casing artworks. Developing credit to WordPress.com for the use of the website.
Conclusion:
The website is an interactive platform with contributing web 2.0 nodes used to enrich the artistic web presence the author wants to convey. The central node is designed to establish an artistic theme and the contributing nodes of Facebook, Flickr, Delicious, LinkedIn and Twitter link with each other to further support the website.

References:
Best, D.(2006). Web 2.0 Next Big Thing or Next Big Internet Bubble? Lecture Web Information Systems. Techni sche Universiteit Eindhoven. Retrieved from: http://www.scribd.com/doc/4635236/Web-2-0

Blood, R.(2000) Rebecca’s Pocket; weblogs: a history and perspective; (Web log post) Retrieved from:
http://www.rebeccablood.net/essays/weblog_history.html

Canter, L.(2013, Nov) The interactive spectrum: The use of social media in UK regional newspapers, Convergence: The International Journal of Research into New Media Technologies, November 2013; vol. 19, 4: pp. 472-495., first published on July 26, 2013; Retrieved from:
http://con.sagepub.com.dbgw.lis.curtin.edu.au/content/19/4/472.full.pdf+html

Helmond, A. (2010). Identity 2.0: Constructing identity with cultural software. Anne Helmond. New Media Research Blog. Retrieved from http://www.annehelmond.nl/wordpress/wp-content/uploads//2010/01/helmond_identity20_dmiconference.pdf

Mathes, A. (2004). Folksonomies – Cooperative Classification and Communication Through Shared Metadata.; Retrieved from:
http://www.adammathes.com/academic/computer-mediated-communication/folksonomies.html

O’Reilly, T.(2005) What Is Web 2.0?; Design Patterns and Business Models for the Next Generation of Software: Retrieved from:
http://oreilly.com/pub/a/web2/archive/what-is-web-20.html?page=1

Rettberg, J., (2008), Blogs, Communities and Networks in Blogging. Polity Press; Cambridge. Retrieved from:
http://edocs.library.curtin.edu.au/eres_display.cgi?url=dc60263770.pdf&copyright=1

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